It's not too hard to get a person's attention online. But keeping their attention is different. When you post YouTube videos for your business, you can get people to click and start watching without much effort. However, if your videos are not engaging then you won't hold the viewer's attention for long. The longer a person watches your videos, the higher the video ranking will be. This is why it is important for you to create more engaging videos.
If you want to boost your average minutes watched metrics, here are tips for creating videos with better engagement and raising your YouTube rank.
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Even the most engaging videos can be overlooked if you don't give them the right headlines. Spend time researching the most valuable keywords for your business and include them in your video titles and tags. This will make it easier for people who will benefit the most from your videos to find them when they do a search. Use Google's keyword tool to find the best keywords. Look for the ones with at least 10,000 monthly searches and are considered "low competition."